Established in October 2021, duzh vug began as a spontaneous and laid-back project between two friends, Sasha and Tom. What started as a creative outlet quickly evolved into something much more—a brand that represents who we are, the community we’ve built, and the values we stand by.

Our mission has always been to create high-quality clothing while fostering genuine connections, but our vision extends far beyond just fashion. We are committed to exploring and creating in ways that transcend a single medium.

Since 2024, Tom, alongside newly established partners Carl and Mia, has been focused on scaling duzh vug beyond Melbourne’s local scene, pushing the brand into new territories. Through innovative design, one-of-a-kind products, and a fresh approach to creative expression, we’re expanding our reach while staying true to our roots.

A key part of this growth is a strong leap into social media and video content, allowing us to tap into emerging trends and connect with a wider audience in dynamic, engaging ways. As we move forward, duzh vug is more than just a clothing brand—it’s a movement, a culture, and a space for bold creativity.